Sunday, October 14, 2007

Attensa

Enterprise RSS Workflows The applications for putting web feeds to work touch every corner of the enterprise. These workflows are based on extensive customer input from IT professionals and information workers in some of the world’s largest corporations including the leading companies in global logistics services, energy, financial services, investment banking , insurance, pharmaceuticals and health care. RSS Workflows for Business and Competitive Intelligence Combining the power of persistent search with internal CRM data can help you keep one step ahead of the competition. Up-to-the minute information from the Web, the blogosphere, and premium content sources can be used as an early warning system that can automatically alert you to market opportunities and competitive threats. The Attensa Feed Server and Attensa for Outlook give your teams the ability to constantly monitor industry trends, and conditions and competitive and customer news with easy to use persistent search tools that can be customized through Attensa Connect to access valuable premium content sources. Attensa's unique Attention analytics and reporting can help you identify how effectively expensive premium content sources are being used. RSS Workflows for Sales Keeping the tip of the arrow sharp and accurately aimed is one of the biggest challenges facing marketing communications and product management teams. RSS, Atom and XML web feeds are an incredibly effective way to get competitive G2, qualified leads, forecast updates and the latest product training materials to a distributed sales force in the field. Sales leads, opportunities, forecasts and other pertinent sales operations information from Salesforce.com and other CRM systems can be sent directly to a sales person's mobile phone or delivered to specific Outlook folders as soon as the opportunity surfaces. This slashes response time and empowers your sales team to strike while the iron is red hot. By packaging product information, strategic marketing communications and sales training materials into audio or video podcasts, your sales team can receive the information in a compelling format that can be listened to or watched directly in Attensa for Outlook or on and iPod or other MP3 player. With Attensa for Outlook, podcast are automatically loaded into clearly labeled iTunes or Window Media Player playlists. Sales reps can listen to the podcast when it's convenient. Attensa's unique Attention analytics and reporting gives your marcom team a clear picture of which communications channels are most effective. RSS Workflows for Technical Service Teams RSS web feeds can be used to efficiently deliver the most current technical bulletins and training materials to a field service team. Technical writers can create technical bulletins and publish them to a secure internal blog. PDFs of the bulletins can be appended to the blog. As soon as the bulletin is published, the Attensa Feed Server instantly channels the bulletin to the service team who can access the bulletin in Outlook or on their phone. The PDFs can be downloaded automatically and stored by the service technician for future reference. Attensa's unique Attention analytics and reporting gives your service management and tech writing teams a clear picture of how effectively your team is using the the most current technical information

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